A noteworthy post from the owner of Leviim Art Gallery (not Kohanim Art Gallery!), Moshe Frank:

(originally posted on Linkedin on 12/15/20)

Why do you find beautiful original paintings in the trash can?

Because branding is everything in the art world.

As in most industries.

If you would build a Rolls Royce yourself, you can probably sell it for $15,000, add the brand $500,000

That’s why you can find beautiful art in the trash.

Because there is no brand attached to it.

Build your brand.

Link to the original post: https://www.linkedin.com/posts/moshefrank_art-artcollectors-artbuyers-activity-6744776652242395136-kqtn/