A noteworthy post from the owner of Leviim Art Gallery (not Kohanim Art Gallery!), Moshe Frank:
(originally posted on Linkedin on 12/15/20)
Why do you find beautiful original paintings in the trash can?
Because branding is everything in the art world.
As in most industries.
If you would build a Rolls Royce yourself, you can probably sell it for $15,000, add the brand $500,000
That’s why you can find beautiful art in the trash.
Because there is no brand attached to it.
Build your brand.
Link to the original post: https://www.linkedin.com/posts/moshefrank_art-artcollectors-artbuyers-activity-6744776652242395136-kqtn/
